UNTARU Elena-Nicoleta
Profesor
Departamentul de Marketing turism servicii afaceri internaționale
Facultatea Științe economice și administrarea afacerilor
Contact:
B-dul/Str. Colina Universității nr. 1 Brașov, Romania
Corp A, etajul III, Brașov, România
Tel./Fax: +40 268 419304
E-mail: elena.untaru@unitbv.ro
Interese de cercetare:
- comportamente responsabile ecologic,
- segmentarea pieței,
- calitatea serviciilor,
- cercetare calitativă și cantitativă de marketing,
- modelarea comportamentelor de consum
Publicații:
- Untaru E.N., Ispas A., Candrea A., Luca M., Epuran Ghe. (2016). Predictors of individuals’ intention to conserve water in a lodging context: the application of an extended Theory of Reasoned Action, International Journal of Hospitality Management, 59, p. 50-59. https://www.sciencedirect.com/science/article/abs/pii/S0278431916301876
- Untaru E.N., Han H. (2021). Protective measures against COVID-19 and the business strategies of the retail enterprises: Differences in gender, age, education, and income among shoppers, Journal of Retailing and Consumer Services 60, 102446, https://doi.org/10.1016/j.jretconser.2021.102446.
- Untaru E.N., Ispas A., Han H. (2020). Exploring the synergy between customer home-based and hotel-based water consumption and conservation behaviors: An empirical approach, Journal of Consumer Behaviour, 1-14. https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1826
- Han H., Olya H.G.T., Untaru E.N., Ispas A., Kim J.J., Kim W. (2020). Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers, Business Strategy and the Environment, 29(3), p. 1186-1198. https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.2425
- Han, Chua B. L., Ariza-Montes A., Untaru E. N. (2020). Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: Airline versus restaurant, Corporate Social Responsibility and Environmental Management, https://onlinelibrary.wiley.com/doi/abs/10.1002/csr.1931
- Han, H., Lho, H.L., Kim, H-C., Untaru, E.N. (2021). Sustainable choices and behaviors among eco- friendly museum travelers: Exploring the drivers of sacrifice, visit, pay, and WOM intentions, International Journal of Environmental Research and Public Health 18(2). https://www.mdpi.com/1660-4601/18/2/845
